Do you consider yourself a creator or a passioneer? Do you inspire your peers and the people around you positively?

Are you a legal resident of the United States of America? Do you desire a college education? Are you seeking financial aid?

College can be money sapping and you do not have the funds for it. Are you an employee at any Taco Bell’s restaurant in the United States of America?

The Taco Bell’s Live Mas scholarship program is for you.



Taco Bell scholarship program was created by the Taco Bell Foundation. This foundation is a non-profit organization that supports other non-profit organizations for the sole purpose of empowering youth to identify and follow their careers and pathways of education. Taco Bell in 1992 founded the Taco Bell foundation.

The foundation is a 501(c)(3) non-profit organization that is intent on serving the community, its needs, and its youth. In 1995, the foundation partnered up for the first time with the Boys and Girls Clubs of America for the education of the youth and programming on career readiness.

The foundation’s focus is on individuals who desire higher education. They encourage their career and educational development.

In 2000, the foundation and its partner built 71 teen centers and in 2009 started its first national fundraiser in their restaurants, asking for donations of 1$ to aid their youth program.

Each year, grants and scholarships are awarded to communities where Taco Bell operates.

These scholarships and grants are made possible due to donations from Taco Bell sellers, Taco Bell franchise owners, consumers of Taco Bell, and fans of Taco Bell.

The foundation launched the Live Mas Scholarship in 2015, the Live Mas Scholarship for Restaurant Employees in 2016, and the Live Mas Renewal Program in 2018.

The foundation also introduced Round-Up, a process whereby customers are free to donate to the foundation by rounding up, to the nearest dollar, their total.

The foundation offers three kinds of scholarships to individuals who are between the ages of 16 and 26.

The Live Mas scholarship was created in 2015. This scholarship was created to support students who are intent on attaining higher education, who are preparing for the workforce, or who use their passion to influence their communities positively.

These individuals are usually those who are passionate about making a positive impact on their communities by creating a better future. Hence the term ‘passioneers’.

This scholarship is available to students who are high school juniors or graduate students. About 100 students will receive this award in the year 2023.

The scholarship amount ranges from five thousand dollars ($5,000) to twenty-five thousand dollars ($25,000).

Students who desire to apply for this scholarship must submit a video of at least two minutes addressing certain stipulated questions.

The next category of scholarship awarded by the foundation is the Live Mas scholarship for restaurant employees.

As the name implies, this scholarship is specific to students who are employees of Taco Bell in the United States.

To be considered for this scholarship, a video of two minutes on passion is required.

The scholarship awards funds of five thousand dollars ($5,000) to ten thousand dollars ($10,000) to 55 individuals.

The last category is the Live Mas Scholarship Renewal Program. This category is for students who are already recipients of the scholarship.

The foundation created an opportunity in 2018 for students who had received the scholarship previously to apply and receive the scholarship again as a means of supporting them along their educational journeys.

This set of applicants have to submit a video of two minutes on how they have furthered the pursuit of their passion since they were awarded.

A maximum of four Taco Bell scholarships can be received by an individual.



The Taco Bell Foundation 2025, 2026, and 2018 created the Live Mas Scholarship, the Live Mas Scholarship for Restaurant Employees, and the Live Mas Scholarship Renewal Program for students between the ages of 16 and 24.

These scholarships have, over time, aided the academic excellence of millions of students. about 220 of the scholarships are awarded to students annually.

The awards are given to passionate students. These students use their passion to ignite changes in their various communities and beyond.

Unlike most scholarships, the Taco Bell scholarships do not require any test scores or GPA. They are awarded to residents of the United States who demonstrate their passion in any society they find themselves in.

The funds for these scholarships vary depending on the category. In the year 2023, the Taco Bell Foundation will be awarding students with funds of ten million dollars ($10,000,000) on scholarships.


Students are awarded funds ranging from five thousand dollars ($5,000) to twenty-five thousand dollars ($25,000).

These funds usually cover tuition, required fees, course-specific supplies, and the books of the awarded students.


To be considered for the TACO BELL SCHOLARSHIPS 2024, the following criteria must be met by all applicants:

  • Applicants must be legal residents of the fifty United States as well as of the District of Columbia.
  • Applicants must be at least 16 years old and at most 26 years old.
  • He or she must desire to or be already enrolled in an accredited institution.
  • He or she must be willing to work throughout the application and award process with Taco Bell Scholarship Management Company.

Students who have not received the scholarship prior are expected to submit a video of not more than two minutes on the below topics:

  • What is your passion and how are you currently pursuing it?
  • How do you plan to use your passion to make a positive change in your community or the world?
  • How will your education help enable you to pursue your passion and make a change?

The video could be in the form of animation, a short film, or a testimonial and can be recorded on any device that has an MP4 video-enabled camera.

Students who have received the scholarship previously must submit a video of not more than two minutes on how they have progressed in the pursuit of their passion after receiving the scholarship.



Students who wish to apply for the Live Mas scholarship program must do so during the program period and follow the instructions on the screen to complete and submit the online application with the required details.

Application for this scholarship can be made at Application for the Live Mas Scholarship for Restaurant Employees can be done through


The deadline for applications for these scholarships is January 11, 2024.



What does Taco Bell Live Mas mean?

Taco Bell has been known for its usage of ‘Spanglish’ in naming its products. Live Mas means “live more.”. It was a slogan created in 2012 that brings to light the brand and focuses on the philosophy of the company.

This philosophy, which is to enrich the lives of the company’s customers and employees with every action, is encapsulated in the slogan. It encourages one to live life more joyfully; it is not just the Tacos but a way of life.

What is the amount awarded for the Taco Bell Scholarship?

The amount awarded for any of the Taco Bell Scholarships ranges from five thousand dollars ($5,000) to twenty-five thousand dollars ($25,000).

What is the deadline for the application for the 2024 Taco Bell scholarship program?

The deadline for the application for the Taco Bell scholarship programs, as mentioned earlier, is January 11, 2024.


The Taco Bell scholarship program is a huge opportunity for students who are seeking financial aid in college.

The scholarship was created to aid students who are passionate about evoking positive change in the world and is dedicated to providing financial assistance to these students. Millions of students have benefited immensely from these awards.

Do you meet all the criteria? Then, even you can be awarded any of these mouth-watering scholarships.


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